Embracing Entrepreneurial Creativity with Ammon Cunningham

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Leadership, perseverance, passion, and dedication. When people are asked what they believe are the most important skills that an entrepreneur should have, the aforementioned four words are usually what most would answer. However, one word that is too often overlooked, yet extremely important to the process is creativity.

When we think of leaders, we tend to think of straight-laced, no funny business, high powered “suits” who check their imagination at the door before work. That type of mindset may have worked in the past, but in today’s society, it won’t get you too far. That is why Ammon Cunningham, an entrepreneurial advisor, believes that entrepreneurs who utilize their creativity are more set to succeed than their less creative counterparts.

As an entrepreneur, don’t you want to create an environment that forces people to think and constantly evolve? The last thing you want is a business that stays static with a staff that is bored with their job. Creativity solves problems, regardless if they are internal or external. People who think more analytically often come up with simpler ways to achieve maximum results because they are constantly thinking outside the box.  This type of thinking crosses borders and boundaries. Imagine how creative the first person who wanted to do business in a country other than their own had to be. See how far it has changed the world now?

Another reason that entrepreneurs should embrace their creativity is because it breeds innovation and if there is one thing we learned from companies like Apple and Nike, it’s that innovation leads to competitive advantages. Innovation not only meets expectations, but works to exceed them. Creativity helps to foster that level of achievement within an organization. That’s the type of thinking that you want to bring to your business.

If there is one thing that entrepreneurs understand, it’s how to develop and nurture something from the ground up. With creativity, you can nurture it, develop it, and grow it well beyond the untapped, raw potential it usually starts off as. Creativity is why we have planes, iPhones, or even electricity. Someone understood there was a better way to do things and created a way to get it done. Don’t stifle your creativity because you could be stifling the world’s next greatest business or idea.

Ammon Cunnningham Provides Majors That Will Pay Dividends After College

Portrait of happy students in graduation gowns holding diplomas on university campus

When people head to college, they need to consider two different factors when selecting a major. Is it going to challenge them and bring out the best in them, and is the major going to lead to a job that is fulfilling both from a career standpoint and a monetary one. Ammon Cunningham has put together a list of majors in 2016 that are leading to some great jobs for students fresh out of college.

Computer Science – When you’re looking for a safe major, computer science is at the top of the list in 2016. The average computer science major makes more than $60,000 at their first job out of school. The average Computer Science major will eventually make $110,000 a year. It’s a great minor as well. If you have aspirations of doing well in the tech industry, Ammon Cunningham recommends being a major in business with a minor in computer science.

Electrical Engineering – Another safe major for those interested in some financial security is Electrical Engineering. The average electrical engineering major makes more than $65,000 at their first job out of college. The demand for these engineers remains high. The mid-career salary comes in at right around $110,000.

Education – Majoring in education can get you a lot more than just a job teaching a class or two. An education major can also help a person land a job as a translator, a coach, an administrative executive and more. The education major is perfect for anyone who enjoys sharing their gifts and talents.

Communication – A major in communication can have many different focuses. Students can focus in on public relations and advertising or publishing or even social media. Having the ability to write well, communicate clearly and interpret messages in a number of different ways is critical to a number of employers. A degree in communications is perfect for someone who is looking to keep their options.

Business – Nothing comes close to a business major for young entrepreneurs. Business majors can focus in on accounting, finance, marketing, sales, international business and more. A business degree will allow students the opportunity to find a job, garner some experience and keep going for a MBA on the table. Many top companies will actually pay to have their employees earn their MBA degree.

 

 

Ammon Cunningham Urges Startups to Look Towards Social Media

Social Media Marketing

Launching a business is no easy task. When a startup needs to direct so many resources towards internal organization, it can be incredibly difficult to generate a buzz through external marketing. Ammon Cunningham, who is a business and entrepreneurial authority, urges people looking to start their own business to utilize social media. Social provides the perfect opportunity to connect with a mass audience with targeting that ensures you’re actually communicating with people who care.

There are many examples of startups who are utilizing social to generate a serious amount of buzz. Ammon Cunningham put together a few examples as lessons of what can be done through a solid social media plan.

Magic Leap – Magic Leap is the perfect example of a business that is generating an audience before people even realize what they do. The computing platform has released several different ads and boosted posts on Facebook with engaging content teasing the product that has yet to come. They have more than 60,000 people who have liked their Facebook page and more than 30,000 Twitter followers. When they do finally release the product online, they have a built in audience awaiting their information.

Operator – Most startups will feature an app of some sort to take advantage of the millions upon millions of users. Operator is no different. They are an app that allows users to interact with an expert in any subject matter before making a purchase. It is absolutely imperative for an app to market on Facebook, Twitter, Instagram and any other relevant platform. When people are on their iPad or smart phone checking social media they are much more likely to download an app.

LiveList – Last, but certainly not least, is LiveList. This app focuses on helping people connect to performers when they are on stage. It takes advantage of the popularity of things like Facebook Live and Periscope. Through consistent content and a plethora of ads focused on showing off what LiveList can do, they have built an audience of more than 30,000 across Facebook, Twitter and Instagram.

These are just three examples of social media marketing helping startups, but the truth is most businesses can benefit from some sort of social media marketing plan. If your business hasn’t looked to developing a following on social, Ammon Cunningham urges you to start before you fall even further behind.