Ammon Cunningham’s Top 3 Areas of Focus for Developing a Great Corporate Culture

The key to any successful company isn’t the amount of business generated or the popularity of the brand. Yes, those are important factors, but they don’t make the business. What truly makes a company successful, impactful, and profitable is the company’s corporate culture. A company can rise or fall depending on how strong (or weak) the cultivated culture is. For that reason, entrepreneurial consultant, Ammon Cunningham decided to share his top 3 areas that companies need to focus on to develop a great corporate culture.

Place
When we say “place” we are referring to two ideas: the placement of the business and the structure of the building. Deciding where to place your business can affect the culture of your company. Certain cities and locations do not creative conducive environments for your company, possibly counteracting the culture you are trying to create. The other aspect, the structure of the building, affects the flow of the business. Open architecture creates a more open and welcoming environment that allows for the free flowing of people and the fostering of ideas.

Values
Having strong values is extremely important. Values are the equivalent to the heart of the company, the center of the culture, and what the business stands for. Company values are guidelines for behavior and set the precedent for expectations. An excellent example of a company value is emphasizing the importance of a “we” culture and not an “I” culture. Values should be communicated to all employees and reinforced continuously.

People
A company’s biggest asset is its people. Where the Place is the body and the Values are the heart, the People are the soul. It’s important that the people you hire share in the values and buy into your vision. Many employers shy away from tight recruitment procedures, but It’s okay to have a stringent policy. You want the best team of people to achieve the best results. When you have likeminded individuals working towards a common goal, you will begin to see how drastically your company culture improves. Your business becomes more efficient and your people become happier.

Developing a proper corporate culture is essential to the success of a business. Without it, you have a lifeless business that lacks a competitive advantage. For more tips on how you can improve your business, be sure to check back with my blogs frequently!

Ammon Cunningham’s Suggested New Year’s Resolutions for Entrepreneurs

The ball has dropped. The confetti is cleaned up. It’s the beginning of a new year. Congratulations! Through the ups and the downs your business has survived to see another year. Now that the calendars are reset and the 2016 record books are closed, you have a whole new set of 365 days to improve upon your strategy as an entrepreneur.

As an entrepreneur, you’re constantly looking for ways to remain visible and profitable, often sacrificing your own health and time.  Ammon Cunningham, a consulting specialist in entrepreneurial ventures, believes that your 2017 New Year’s resolutions should reflect your efforts in creating a good work-life balance. Here he outlines a few resolutions for every type of entrepreneur to consider in the New Year.

Resolution 1: Health Comes First
If you became an entrepreneur to make your own schedule and work when you want, then I’m sure by now you realize how wrong you were. As entrepreneurs, we have these demanding schedules that often find us at our computers more than enjoying all that life has to offer. Sometimes we also end up sacrificing our health at the expense of building our brand. That can’t happen. Trying to effectively run a business while you’re exhausted, burnt out, or in a hospital bed is nearly impossible. Make a promise to put your health first this year, physically and mentally.

Resolution 2: Build your Network
The landscape of business nowadays is all about who you know. From your rolodex of phone numbers to your number of followers on social media, your network is important to brand exposure and the vitality of your business. Many entrepreneurs make the mistake of building their brand right when they need it and not all along. Consider joining professional networks and associations and take advantage of local networking events within your industry. When you surround yourself with like-minded individuals, you will begin to learn helpful tips that you otherwise might have never found out. It’s worth it.

Resolution 3: Continue to Educate Yourself
One thing we often overlook is the need to continue educating ourselves. Pay attention to world news, entrepreneurial experts, industry blogs, and leading experts to keep up to date on what is going in your industry and the world around you. Furthermore, consider taking classes. There are plenty of inexpensive options at local colleges or online courses. It could never hurt to take advantage of one of these.

The New Year is a time to learn from past mistakes and work towards being better going forward. Use this New Year and these three resolutions to get your started on making 2017 your best entrepreneurial year yet.

Busting Entrepreneurial Myths with Ammon Cunningham

What Every Entrepreneur Must Know and other newspaper headlines advising new or small business owners about important tips, advice and information on running a company
Heading down the road of entrepreneurial ventures can be a path filled with both excitement and mystery. On one hand, you have an exciting new idea that you feel can change the world for the better. On the other hand, you don’t know what to expect. You’ve heard every horror story imaginable about the hard work other entrepreneurs have put into their business just for it to fail.

According to Ammon Cunningham, majority of entrepreneurial failures come due to the belief in myths and naysayers. Being able to sort through the mess of myths that plague the entrepreneurial world can help you find a better sense of comfort in your business. The following are the top 4 common myths that are associated with entrepreneurs.

1. You are Your Own Boss
One of the most attractive aspects of being an entrepreneur is the belief that you don’t have to report to anyone but yourself. Negative. As an entrepreneur, you have a list of suppliers, creditors, investors, and most importantly, your customers, to report to. There is a sort of freedom that comes with running your own business, but being your own boss is not one.

2. If It Works for Them, it Will Work For You
Applying the “good for the goose, good for the gander” mentality to approaching your business will leave you scratching your head in confusion as to why your business is failing. When has one idea ever worked completely across the board without needing to be tweaked a little? There are no such things as “cookie-cutter” business models in entrepreneurship. Creating a strategy that yields results for your particular business takes time, research, and a complete understanding of how your service or product fits into its industry.

3. Entrepreneurs Stress Less.
For some reason, people believe that owning your own company is less stressful than being an employee for someone else. The exact opposite is true. Starting and growing your own business comes with perks and the rewarding feeling is unmatched; however, you are responsible for every aspect of that business running smoothly. Where employees can opt to leave the problems of their job at their job, you need to constantly resolve problems and think of ways that can grow your business. Choosing to become an entrepreneur to reduce your stress levels is not the route to go.

4. It’s Easy to Get Rich
If your sole reason for starting a business is to reap all the riches and glory the world has to offer, then you will be sorely disappointed. There are financial benefits to being your own boss, but at the same time, there are extreme risks that do come with the territory. One issue that faces many entrepreneurs is their belief that they will immediately start making money and living the good life. That is just simply not true. Operating a profitable business takes time and patience. You may lose money before you make money, but don’t consider yourself a failure. Consider it growing pains and continue to press forward within reason.

Ammon Cunningham believes that tackling these 4 myths first will help your journey to becoming a successful entrepreneur. Sorting your way through the pile of myths that are throughout the entrepreneurship world will help you in the long run on the growth of your business.